OKA

Founded in 1999 by Lady Annabel Astor, Sue Jones and Lucinda Waterhouse, OKA is a leading UK high end interiors lifestyle brand The company is renowned for creating interior designed homes featuring curated collections of British designed furniture and home accessories OKA’s philosophy centres on the entire finished article ––“the curated room-set” which combines larger furniture pieces and a growing home accessories collection that bring a room to life.

The 100% direct-to-consumer omnichannel offering represents OKA’s key differentiation compared to most of its competitors. E-commerce will continue to be the key pillar of the 100% direct-to-consumer omnichannel strategy and will be supported by a select number of experiential showrooms. Following the company’s entry into the US market in September 2019, with the launch of its website, OKA has now opened three showrooms (Houston, Dallas and Westport) and is generating 17% of its revenue in the US. The company has the ambition to further accelerate its growth in the attractive US market.