Artsana Group operates as the global leader in branded baby care (through Chicco and complementary brands) as well as the largest European toys and babycare retailer (through Prenatal Retail Group’s brands).


Artsana, founded in 1946 in Como (Italy) by Pietro Catelli, is a leading international consumer goods company with sales of approximately €1.6 billion, focusing on i) branded babycare products with the Chicco and other complementary brands such as Recaro, Boppy, Neo Baby, Giordani and Fiocchi di Riso and ii) toys and babycare retail through Prenatal Retail Group (“PRG").

Chicco is an international babycare brand with a strong heritage and innovation track-record generating approximately 70% of sales outside of Italy (20% in the USA) and PRG is the largest European toys and babycare retail chain, operating through approximately 700 point of sales mainly in Italy, France and Spain under the Prenatal, Toys Center, King Jouet and Bimbo Store brands.

Artsana is headquartered in Como, operates two production facilities in Italy and one in Romania, and has approximately 8,500 employees worldwide.

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