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Case Studies
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ANNUAL REVIEW & SUSTAINABILITY REPORT
PortAventura
is continuing to strengthen its position in the
premium tourism segment by increasing the international
image and branding of the park. In the first quarter of 2014,
PortAventura reached a licensing agreement with Ferrari to
establish “Ferrari Land”, a new theme park dedicated to the
global brand of Ferrari within the PortAventura destination
resort. The new branded site will be the sole Ferrari theme park
in Europe and is expected to open during 2016. Ferrari Land will
be built on a total surface area of 75,000 square meters and
benefit from several rides (including the highest and fastest
vertical accelerator in Europe), a new premium hotel with 250
rooms and 5 star service, restaurants, large simulation areas for
car racing and shops. During the summer of 2014 the Cirque du
Soleil’s Kooza show was inaugurated at PortAventura.
Since the successful debut, the company has decided to renew
the agreement for the next five years with Cirque du Soleil and
will now benefit from Cirque du Soleil shows in Spain over the
summer months.
Brand
partnerships
with Ferrari
and Cirque du Soleil
In the summer 2015 Cirque du Soleil celebrates PortAventura’s
20th Anniversary with the new show Amaluna
Ferrari Land is the new Ferrari
theme park expected for 2016
within the PortAventura
destination resort
