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Portfolio Developments
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ANNUAL REVIEW & SUSTAINABILITY REPORT
Stroili Oro
is the leading Italian brand in affordable fashion jewellery.
Stroili Oro sells its products through approximately 380 directly
operated stores (DOS) and 800 wholesale outlets in Italy, Germany,
Spain, China, Russia and Middle East located within shopping malls,
department stores and city centres.
Stroili Oro is also present in major airline catalogues such as
Qantas, KLM, Emirates and Etihad. The company, after having
completed its expansion phase through the opening of new points
of sale in the shopping centers of the domestic market, is currently
consolidating its high street stores presence while continuing to
capture expansion opportunities abroad. In 2014, the company
continued with its strategy of product innovation and commercial
advertisement yielding tangible results in relation to improved
performance against the previous two years of decline in a
stagnant retail environment. Stroili continues to outperform its
competitors in the Italian market both in the traditional shopping
malls channel and in the more recent city centers and department
store channels. With the exception of Pandora, who is continuing
its expansion strategy in the Italian market, Stroili’s competitors in
Italy are showing declining sales.
The Stroili Oro flagship store
on Corso Vittorio Emanuele, Milan
PortAventura
is the largest destination resort in Southern Europe
and the number two in Europe by number of rooms. Investindustrial
invested in PortAventura at the end of 2009 and offered the
support of the former managers of Gardaland, who now work
closely with the company. Over the last five years the company has
implemented a development strategy based on product innovation
(a new aquatic park, Costa Caribe, a new kids area, Sesamo
Adventure, the tallest rollercoaster in Europe, Shambhala, and
the longest boat ride circuit in Europe, Angkor), a new marketing
strategy focused on traditional values, entertainment and family
and improvement of efficiency.
In March 2014, PortAventura reached a licensing agreement with
Ferrari to establish Ferrari Land, the sole Ferrari theme park in
Europe expected to open during 2016.After the Cirque du Soleil
inauguration at PortAventura in July 2014, Portaventura has
reached an agreement for the next five years with Cirque du Soleil
and will benefit from shows in Spain over the summer months.
of 2014 the company strengthened its management team by hiring
a new CEO. During 2014 Perfume Holdings renewed the Ferrari
license, which was expiring in 2018, until December 2023. This
license represents the Group’s main asset.
Ferrari is one of several great brands
whose fragrances are managed by
Perfume Holding
