13
        
        
          INVEST
        
        
          IN QUALITY
        
        
          BUSINESSES
        
        
          Quality management team
        
        
          Focus on reinforcing
        
        
          research and development
        
        
          Optimisation
        
        
          and rationalisation
        
        
          of product mix
        
        
          Improvement of working
        
        
          capital management
        
        
          CAPTURE
        
        
          GLOBAL
        
        
          OPPORTUNITIES
        
        
          Capture international sales
        
        
          growth opportunities that
        
        
          are not easily accessible for
        
        
          mid-market companies
        
        
          Use the Group’s global
        
        
          network to facilitate access
        
        
          to new markets
        
        
          Relocate manufacturing
        
        
          to low-cost countries
        
        
          with growing domestic
        
        
          consumption
        
        
          CREATE
        
        
          TOMORROW’S
        
        
          LEADERS
        
        
          Integrate product
        
        
          development, production
        
        
          and supply chain capabilities
        
        
          with international distribution
        
        
          capacity
        
        
          Capture growth opportunities
        
        
          both geographical and product
        
        
          Become an attractive
        
        
          business opportunity for
        
        
          international players
        
        
          DRIVE
        
        
          MARKET
        
        
          LEADERSHIP
        
        
          Create international leaders
        
        
          through organic growth
        
        
          and new acquisitions
        
        
          Maximize profitability by
        
        
          leveraging synergies and
        
        
          developing restructuring
        
        
          or cost-cutting plans
        
        
          Capture international
        
        
          growth opportunities
        
        
          Business line diversification
        
        
          The 1199 Panigale marked another milestone in Ducati’s rich
        
        
          R&D history