Investindustrial

Stroili Oro (www.stroilioro.com) is the leading Italian retail chain for jewellery, watches and other affordable gold and silver accessories. Stroili Oro has more than 340 stores located within shopping centres and major department stores. Investindustrial invested in the company in 2006 after having identified in Stroili Oro a brand with a significant potential for further development and international expansion. Stroili Oro has a series of key attributes which have consistently created value notwithstanding a challenging economic environment. It is the national leader in terms of direct points of sales and turnover, and it has a strong brand awareness and competitive pricing thanks to an advanced logistics and purchasing model.
Under Investindustrial’s control the company improved its profitability through a series of actions which include:

• strengthening of the management team with professionals with a proven track record and significant industry expertise
• rationalization of the sales network with closure of non-performing stores and restructuring or conversion of less profitable stores
• increase the  Stroili Oro brand awareness through an effective media advertising campaign
• roll-out of stores in China

The success of this strategy is demonstrated by a significant increase in sales and profitability. Today Stroili Oro represents the market leader in the jewelry retailers located in shopping malls having a size more than three times the nearest competitor.