Investindustrial

Morris Profumi (www.morrisprofumi.com) is consolidating its strategy of creating the first alternative to multinational cosmetics and perfumes companies through the acquisition of small-medium size brands and companies. In 2008 Morris Profumi completed the acquisition of the brand Atksinsons which has synergetic business in Italy and abroad and acquired Selective Beauty and begun the turnaround of this multibrand company. In the meantime the company continued to consolidate its market position by securing new licenses (e.g. Ducati) and launching new products (e.g. Ferrari “Prestige”). The company also improved its working capital management.