Investindustrial

Ducati (www.ducati.com) continues to benefit from the clear value creation plan implemented when Investindustrial first invested in the company, and is focused on product development and cost optimization. The company continues to simplify its product range and introduce new models and focuses on high-end and high-margin products with “best-in-class” concept and a commitment to increase sales of MRP. In 2008 Ducati reviewed the management structure and appointed new managers in key areas and implemented a radical system upgrade to achieve effective communication within the company. Furthermore, the company continued the optimisation of the assembling activity and mechanical processing and consolidated the purchasing activities with regards to parts, accessories and components and implementation of global sourcing. The company also continued the process of improving efficiencies in its distribution network through the opening of new exclusive stores, the replacement of under-performing distributors and the appointment of new distributors in emerging markets.